Perceptible solidity. A secure vision of financial management transmitted by a strong emotional concept. Bader Creation develops a communication ecosystem based on four key values. The recreation of a universe deeply in tune with the spirit of this company.
Sumus Capital is a family-sized financial company that wants to portray clear values to express its strengths in a world lacking in trust.
To clarify and transform the team's strengths into visuals and words to differentiate it from its competitors. To define the approaches used on the different media.
Definition of the strategy and a complete communication package (texts/images) expressing values in line with what the management want and the spirit of the company.