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Favarger wants to reinstate some of the power of its flagship range, Avelines. Like Sellotape and Hoover, these chocolates have become so famous that the term "Aveline" has become synonymous with pralines in the form of a parallelepiped. And yet this range is losing consumers who no longer recognise their favourite product – there have been too many changes in packaging, not enough coherence within the line. Bader Creation gives this range the place it deserves: that of an iconic product.

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context

Favarger's flagship and consumer range has lost notoriety due to many changes and a lack of continuity. Consumers can no longer find their products.

challenge

To restore Avelines to its rightful place as a pure, iconic product, appreciated in Switzerland and abroad.

result

A new, extremely elegant design that leaves room for the hero, chocolate. Simple codes that express the naturalness and Swiss manufacture of the product. A homogeneous range.

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favarger galerie 7