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Three muses reveal their secrets and disclose to the reader what lies behind their beauty: potato starch, recyclable PET or sugar cane fibre.

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context

Polygravia stands out for its premium offering, capacity and outstanding quality in a hugely competitive field.

challenge

To showcase the brand's superiority, without falling into the trap of technical, opaque and boring demonstration.

result

An inspiring brochure for premium customers. A sensitive approach that demonstrates how technology can provoke emotion.

For a quality printer, the objective is to inspire, to make the customer want to do the same. Contrary to what some people think, emotional strategies are as strong in B2B as in B2C.

An encouragement to intensify our creativity and the senses that connect us to paper through touch.