Vittel launches Smiley® limited edition bottles and commissions Bader Creation with the marketing. It is a 360° strategy designed to drive in-store sales while creating a buzz online. The idea is simple – an app places a Smiley® on your photo, which is then integrated into a viral video. So everyone becomes an actor in the video. It is a participatory marketing campaign that impacts the brand's vision.
New limited edition packaging is launched in Switzerland. There is a different Smiley® on each bottle – 4 per format and 12 in total.
To use this limited edition campaign to create a real viral campaign that encourages consumers to discover and collect Vittel bottles.
A very punchy and lively campaign that intelligently uses the complementarity between point-of-sale advertising and digital campaigns to create a buzz.