Consumers have always been Nespresso's main focus. But the brand is now going further and giving its customers a unique experience by offering them various benefits according to how long they have been a customer or how much coffee they drink. Bader Creation delivers an emotional campaign that speaks of discovery and sharing to lead the audience naturally to more informative content.
To be closer to its customers, Nespresso is now offering them a wide range of benefits. The brand wants to support them in this experience, which comes down to more than just drinking coffee.
To create an emotional and engaging campaign to inform customers of the benefits of the new Nespresso & You programme. To develop a digital campaign that can be transposed into print while respecting the brand DNA and tone of voice.
Bader Creation proposes a strategy based on experience and discovery, featuring three key characters with different personalities. An international campaign that exploits an all-media strategy.
The agency develops a campaign based on a headline that highlights the brand's interest in its customers, and the desire to thank them for their loyalty: "Our new way of caring for you".
The campaign starts with an emotional film that introduces the three characters and invites the customer to gradually discover the benefits offered.
The campaign management is on a particularly large scale, since it involves the production of four films in multiple formats, photographers, online and offline support, copywriting and translations into 4 languages for use around the world.
In the end, the agency delivers a global toolbox and a guideline that allow the campaign to be implemented in all markets.