How can we maintain consumer attachment when a brand becomes a giant?Dentsply and Sirona become the Dentsply Sirona brand. This merger comes with a radical change of identity that inevitably impacts the perception of users of both brands. Bader Creation is commissioned to come up with an international reassurance marketing campaign strategy for the company's Endodontics division.
Two leading dental companies, Dentsply and Sirona, merge. The new brand becomes an international giant.
To reassure endodontic customers about the continued quality, Swiss manufacturing and human contact.
A campaign that President Jeffrey T. Slovin hailed as a new standard in terms of communication for the group.