g-ray

A start-up with exceptional potential. When we look beyond impenetrable scientific explanations, there is a mission that could transform medical practice and access to technology around the world. A true gem that is developed into a strategy and translated into the concept of a universe that provokes, catches on and takes flight.

context

A highly complex and inaccessible technology and a development phase that requires marketing to the public and investors.

challenge

To transform explanations about an expert scientific subject into understandable language that can engage the public and the people involved.

result

A communication package comprising simple words and images, allowing easy development of the marketing and wording used by the media.

G-Ray is technology for reading x-rays whose applications could lead to a drastic improvement in x-ray resolution, the ability to introduce colour and differentiate human tissues, or even to use x-rays in "real-time".

The agency proposes a strategic approach based on the fact that, ultimately, the start-up aims to give doctors sharper vision. It is a rather provocative point of view, but one that is entirely demonstrable. G-ray improves the reading of x-rays by making them easier to use and interpret, a technology that represents a breakthrough that could well change medical practice.

The agency therefore develops a landscape with a distinctive signature: a coloured rectangle to illustrate the idea of sharpness of vision over black and white images. G-ray also receives a series of key messages designed to naturally engage the public in understanding the scope of

Bader Creation delivers a "turnkey" brand universe charter that includes all the ingredients necessary for the ecosystem, from the communication, logo and content to HD images.