A start-up with exceptional potential. When we look beyond impenetrable scientific explanations, there is a mission that could transform medical practice and access to technology around the world. A true gem that is developed into a strategy and translated into the concept of a universe that provokes, catches on and takes flight.
A highly complex and inaccessible technology and a development phase that requires marketing to the public and investors.
To transform explanations about an expert scientific subject into understandable language that can engage the public and the people involved.
A communication package comprising simple words and images, allowing easy development of the marketing and wording used by the media.
G-Ray is technology for reading x-rays whose applications could lead to a drastic improvement in x-ray resolution, the ability to introduce colour and differentiate human tissues, or even to use x-rays in "real-time".