Why is it that thirty or so employees from the La Côte office met on the start line of the New York Marathon? They have a strong team spirit and a willingness to challenge and push their limits, which perfectly fits the office's approach to its craft.
The three partners in the company reported that their clients had a good overall impression of it, but that the general public didn't necessarily think the same. This was due to an outdated website that didn't do the company justice. Bader was selected to rethink its identity and website.
During workshops lead by the Bader Agency, some participants mentioned that they take part in the same sporting event every year. Their passion was clear to see when they talked about their work. The agency painted a portrait of engineers who love using their expertise to achieve the seemingly impossible and a close-knit team which works to make the impossible a reality.
A strong identity that underlines the company's love of engineering. Its dynamic, purposeful mindset is reflected in the brand identity, texts and phrases that express this impressive attitude and unusual achievements. The visual strategy was developed to showcase the company's portfolio and the individuals who make up its strong team.
NF is made up of engineers who love to stray off the beaten track. Who know that engineering is nothing without a touch of genius. Who know how to think outside the box to find innovative solutions.
Let's think bigger.
An identity with clean lines.
Inspired by the structure of a contemporary building, the lines of the logo define the graphic elements of the whole brand identity. The contrast between the strong lines and delicate typography underlines the contrast between words and architecture. We worked with the architects on an extensive writing and image search project. The portraits and group photos were taken by Sébastien Agnetti, the website was designed by Dany Cerone at La Botte Secrète and the copy was written by Alexis Malalan.