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The new brand ecosystem is direct and captures the reliability and technicality of the product. 
Alplan is a Constellium aluminium plate brand which occupies the most technological segment of the market.

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context

Alplan is a top-of-the-range brand of aluminium plate for machining with industrially processed products. Alplan is actually the heart of an aluminium plate, which  requires machining and a special aluminium alloy.

challenge

To demonstrate the difference in quality of a top-of-the-range product with standout technical characteristics. To prove to users that they will save time and get a higher quality finish on series components. To highlight the benefit of a product in an industry where the price tends to be compared with the gross weight of materials.

result

Bader.creation focused on brand positioning. The ideal audience for this product works on technically demanding components. The product's competitive edge is stability, withstanding machining without distortion.

Bader.creation developed a graphical system to convey the concept of technical stability. We defined an editorial tone and a hierarchy of clear, more radical messages and combined them with photography that blends expertise and technical demonstration.

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