s.pellegrino

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A new opportunity for S. Pellegrino to highlight the love of refinement, the art of entertaining and the pleasures of the table. Through a 360° communication campaign, the Lausanne agency invites users to share their taste for the good things in life.

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context

S. Pellegrino is celebrating its 10th anniversary of collaborating with the prestigious Ticino gastronomic festival, SAPORI TICINO.

challenge

To promote both the image of S. Pellegrino and the Sapori Ticino festival through a multi-touchpoint campaign.

result

Development of an online competition and a key visual that invites participation.

S.pellegrino galerie 1

To celebrate this anniversary, Bader Creation develops a campaign that offers users the opportunity to choose the evening of their dreams with a menu composed by a top chef and a hotel from among the festival's events. The objective is twofold: to get people talking about the brand with a high level of visibility in retail and online, and to increase the festival's prominence among the general public.

S.pellegrino galerie 2
S.pellegrino galerie 3
S.pellegrino galerie 4
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