sumus capital

Perceptible solidity. A secure vision of financial management transmitted by a strong emotional concept. Bader Creation develops a communication ecosystem based on four key values. The recreation of a universe deeply in tune with the spirit of this company.

context

Sumus Capital is a family-sized financial company that wants to portray clear values to express its strengths in a world lacking in trust.

challenge

To clarify and transform the team's strengths into visuals and words to differentiate it from its competitors. To define the approaches used on the different media.

result

Definition of the strategy and a complete communication package (texts/images) expressing values in line with what the management want and the spirit of the company.

Sumus Capital is a FINMA-regulated company providing wealth, asset and fund management services.

The strategy demonstrated that at the heart of this company was a powerful desire to provide a "solid" offer rather than just flirting with performance. This hallmark was so present during the preparations that the agency decided to work on this concept. It resulted in a series of visuals whose common theme is the material stone. The result was a clear landscape with one promise and logical and demonstrable claims.

Bader Creation delivers a "turnkey" brand universe charter that includes all the ingredients necessary for communication (the ecosystem): images, icons, texts.