Bader Creation creates a complete communication universe for Morand, offering a rich and flexible landscape.
The Morand brand is struggling to establish itself and is cannibalised by the reputation of its flagship products: Williamine and Apricotine.
To place the Morand brand back in the centre and give it notoriety. To give the brand a high-quality image and "panache".
Morand is able to reposition its image in line with the quality of its products and its price positioning.
It takes 8 kilos of carefully selected pears to make one litre of brandy. The famous brand is much imitated, sometimes by products selling at half the price.
Morand needs a unique and inimitable label. The agency proposes to radically simplify the label and highlight the brand above all. But also to adorn the label with a "banknote effect".