The agency wins the pitch for Robert Gilliard's new identity. Now called Maison Gilliard, the brand is moving upmarket and starting to speak the language of passion.
Gilliard wants to assert its brand with its inconsistent applications, but with four top-selling wines, the brand is less well known than its products.
To get back to the fundamentals of the brand, starting with the name and giving Gilliard meaning and a strong image.
Now Maison Gilliard, the new brand is strong and uniform, thanks to a well-crafted charter.
When the overall communication strategy is well executed, we see that the image resembles and symbolises the spirit of the company's people. This is the case for Maison Gilliard. The result is strong support for the new identity in the company and a very good perception among the public, who "recognise" its brand.