The appellations of La Cave Cidis, Uvavin and La Cave de la Côte are the result of a cooperative that brings together nearly 350 winegrowers, whose wines have been racking up medals in recent years. But the wines from La Côte do not enjoy such a good reputation as their neighbours in Lavaux. The agency creates a brand centred on the art and discovery of wine, giving it a fresh, colourful and spontaneous identity.
The appellations La Cave Cidis, Uvavin and La Cave de la Côte are merging under the sole appellation of Cave de la Côte. The positioning needs to be considered in the face of a brand with blurred outlines.
To allow the new brand to shine under a well-established, contemporary identity that communicates a clear positioning and mindset. To develop it in a universe that is coherent through the resources committed by the brand.
A new united front that allows the brand to communicate through its media channels, an established editorial tone and a charter that distinguishes and gives a fresh, contemporary image to products that are worthy of being discovered.
A universe that you enter through a logo conceived as a painting. This artistic touch is complemented by an editorial tone that is designed to break down preconceived ideas. The whole is an invitation for curiosity and discovery, conveying the spirit of sampling new wines.